MANILA, MAY 26, 2014 – A
world without strangers is an ideal world where people are not divided by race,
class, religion or culture. It is a world where everyone welcomes each other as
if they are friends or family. This is what Giordano Philippines stands for,
and it longs to do so by developing apparel for everyone regardless of
ethnicity, nationality or culture.
In celebration of its 25th
anniversary in the country, Giordano Philippines invites everyone to join them
in this quest for a World Without Strangers (WWS), beginning with the WWS photo
booth which will run in selected malls all over the country from May 16 to June
Catch the WWS photo booth at Trinoma
(May 23), SM Megamall (May 24), Alabang Town Center (May 25), Ayala Cebu (May
30) and SM Davao (June 1). The first leg of the campaign took place at the SM
Mall of Asia (May 16), Glorietta (May 17) and SM Pampanga (May 18).
The photo booth will be
situated in the mall for a whole day. Those who want to participate in the
campaign need to sign a form, giving their consent for Giordano Philippines to
use to use their photos on social media and other Giordano marketing
collaterals. And participants will get to bring home their own copy of the
“The Giordano brand and
apparel have always appealed to anyone – from those who shop in Dubai’s glitzy
malls to the laidback college kids in Sydney, Australia. Our timeless style and
quality materials bring together people of different cultures and backgrounds,”
said Beatrice Lim, Giordano Philippines’ VP for Marketing.
“Here in the Philippines
people still come from different divides, and through this campaign we hope to
break that. We want to show everyone that we can live in a world without
strangers,” she said.