New name represents a stronger invitation to people everywhere to join the online selling movement and become one of the next 1,000,000 Filipinos who sell their personal items they are no longer using on OLX.
Sulit.com.ph, the Philippines’ leading buy-and-sell
website, is now OLX.ph. The rebranding is set to inspire and encourage
Filipinos to improve their lives by selling personal items they are no longer
using and turning these to cash. The new name also emphasizes a stronger focus
on making it faster and easier for ordinary Filipinos to sell their things
online, connect with others to meet up, and complete transactions.
“The name change represents our commitment to
change how Filipinos perceive online selling. That selling stuff you no longer
use is simple and can actually help you earn additional cash,” says OLX
Philippines Managing Director RJ David who is running the rebranded site
together with Arianne David – the same founders who propelled Sulit to online
Aside from providing a more convenient platform,
OLX will also focus on growing its C2C business by encouraging every Pinoy to
sell their unused items. David observes that “Filipinos do not have much of a
tradition of selling 2nd hand items so that most households end up with a
clutter of items that are no longer used. If sold, these can turn into real
value, which people can use to buy new things.”
David explains that with OLX, Filipinos now have a quicker
and more convenient way of selling their stuff.
And posting of ads remains free! Whether it be through the OLX app or
the web, all they have to do is just click and post. Within seconds, you can
already list an item for sale. Within minutes, your item will appear on OLX,
possibly hear from interested buyers within hours, and within days, meet up
with buyers who can trade your stuff for cash. “In no time at all, you’ll have
simplified and improved your life by selling on OLX on a regular basis,” he
On OLX, there are buyers for almost anything you
have to sell – that guitar you no longer strum, your baby sister’s stroller
tucked away in the bodega, or that kiddie bike that you and your siblings have
outgrown. Millions of users from all over the world have already sold their items
on OLX and now, you can too.
Previous Sulit members do not need to create a new
user account or repost active ads since these will not be affected by the brand
change. Everything that users came to love about Sulit – free posting of ads,
wide variety of items for sale, and thousands of sellers to choose from – will
all be reflected on OLX.
The website may bear their new brand name and
colors but their commitment to make online selling easy for Filipinos remains
the same. Some of the key improvements to expect include the simplified ad
process, upgraded Android app which will soon become available on iOS, and the
current expansion of their Customer Support to assist their users even at night
and on weekends.
As expected, the rebranding will not affect the
company’s local management team. Team OLX Philippines will still be managed by
RJ and Arianne David, along with the same Sulit team that has been of service
since Sulit’s launch in 2006.
With the new brand identity, OLX aspires to reach
the next 1M Pinoy online sellers and David is positive they can achieve that in
the near future. “Millions have already sold their items on OLX and Filipinos
can easily do the same.”
And with this positive news, OLX Philippines also
launches its “YESSS YAMAN!” movement
– a campaign that enjoins the public to make online selling a conscious habit,
and one that gives them extra earning opportunities while decluttering their
homes from unused items.
Now, it’s time for every Pinoy to check their homes
for items that are no longer being used because on OLX.ph, everything sells.